He is an entrepreneur with over 30 years of experience in the advertising and brand marketing industry. He founded Fujian Quanzhou Tianyuan Planning Advertising Co., Ltd. in 1997, followed by Quanzhou Tianyuan Investment Consulting Co., Ltd. in 2009, as well as Fujian Aisuo Network Technology Co., Ltd. and Fujian Quanzhou Miduo Network Technology Co., Ltd.

Under his leadership, his company grew into one of China's leading brand creation and integrated marketing agencies, providing brand planning and marketing consultancy services to Chinese sportswear companies, including Qiaodan (China) Co., Ltd., 361 (China) Co., Ltd., XiDeLang, Kangta, and the Chinese Basketball Association.

He played a key role in the development of the XiDeLang brand and other well-known Chinese sports brands. He has received numerous industry awards, including "Top Ten Sports Brand Planning Expert in China" (2005), "Outstanding Sports Brand Planning Expert in China" (2008), "Top Ten Marketing Planning Expert in China" (2009), "China Annual Fashion Brand Planning Award" (2011), and "Outstanding Advertising Planner in 30 Years of Chinese Advertising."

He is also certified as a Senior Chinese Planner and has served as a guest lecturer at Quanzhou Normal University, a mentor at Haixi Maker Academy, and a specially appointed lecturer at the Quanzhou Food Industry Association. He has also been appointed to several public and business association positions, including serving as a Standing Committee Member of the CPPCC Pinghe County, Vice Chairman of the Pinghe County Federation of Industry and Commerce, and holding senior roles in the Quanzhou Zhangzhou Chamber of Commerce and Quanzhou Pinghe Chamber of Commerce, including Executive Vice President, Secretary-General, Chairman of the Supervisory Board, and Honorary President across various terms.

XIDELANG HOLDINGS LTD

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